diff --git a/apps/web/src/contexts/posthog.tsx b/apps/web/src/contexts/posthog.tsx
index c721d2d5c..f82c0bfe3 100644
--- a/apps/web/src/contexts/posthog.tsx
+++ b/apps/web/src/contexts/posthog.tsx
@@ -54,15 +54,13 @@ export function PostHogProvider(props: PostHogProviderProps) {
   usePostHogPageView();
 
   useMount(() => {
-    if (user.email) {
-      posthog.identify(user.id, {
-        email: user.email,
-        name: user.name,
-        tier: user.tier,
-        timeZone: user.timeZone,
-        locale: i18n.language,
-      });
-    }
+    posthog.identify(user.id, {
+      email: user.email,
+      name: user.name,
+      tier: user.tier,
+      timeZone: user.timeZone,
+      locale: i18n.language,
+    });
   });
 
   return <Provider client={posthog}>{props.children}</Provider>;