diff --git a/apps/docs/self-hosting/configuration-options.mdx b/apps/docs/self-hosting/configuration-options.mdx
index 233db2f38..e8bafd508 100644
--- a/apps/docs/self-hosting/configuration-options.mdx
+++ b/apps/docs/self-hosting/configuration-options.mdx
@@ -41,6 +41,11 @@ These variables need to be configured to let Rallly send out transactional email
   `SUPPORT_EMAIL` will be used instead.
 </ParamField>
 
+<ParamField path="NOREPLY_EMAIL_NAME">
+  This name is used as the sender name for all transactional emails. If not set,
+  `Rallly` will be used instead.
+</ParamField>
+
 <ParamField path="SUPPORT_EMAIL" required>
   This email will be shown as the contact email for support queries.
 </ParamField>
diff --git a/apps/web/src/utils/emails.ts b/apps/web/src/utils/emails.ts
index ebed1f8f3..7ca7538e8 100644
--- a/apps/web/src/utils/emails.ts
+++ b/apps/web/src/utils/emails.ts
@@ -12,7 +12,9 @@ export const emailClient = new EmailClient({
   },
   mail: {
     from: {
-      name: "Rallly",
+      name:
+       (process.env.NOREPLY_EMAIL_NAME as string) ||
+       "Rallly",
       address:
         (process.env.NOREPLY_EMAIL as string) ||
         (process.env.SUPPORT_EMAIL as string),
diff --git a/turbo.json b/turbo.json
index 9f245690f..906362445 100644
--- a/turbo.json
+++ b/turbo.json
@@ -89,6 +89,7 @@
     "NEXT_PUBLIC_VERCEL_URL",
     "NODE_ENV",
     "NOREPLY_EMAIL",
+    "NOREPLY_EMAIL_NAME",
     "OIDC_NAME",
     "OIDC_DISCOVERY_URL",
     "OIDC_CLIENT_ID",