diff --git a/k8s/zero/deployment/image.yaml b/k8s/zero/deployment/image.yaml
index 1beb7e750..22ae5d4be 100644
--- a/k8s/zero/deployment/image.yaml
+++ b/k8s/zero/deployment/image.yaml
@@ -9,4 +9,4 @@ spec:
       containers:
         - name: pomerium
           image: pomerium/pomerium:v0.27.0
-          imagePullPolicy: IfNotFound
+          imagePullPolicy: IfNotPresent