diff --git a/authenticate/handlers.go b/authenticate/handlers.go
index f9fb15ed3..894742760 100644
--- a/authenticate/handlers.go
+++ b/authenticate/handlers.go
@@ -568,6 +568,8 @@ func (a *Authenticate) getUserInfoData(r *http.Request) (handlers.UserInfoData,
 		WebAuthnCreationOptions: creationOptions,
 		WebAuthnRequestOptions:  requestOptions,
 		WebAuthnURL:             urlutil.WebAuthnURL(r, authenticateURL, state.sharedKey, r.URL.Query()),
+
+		BrandingOptions: a.options.Load().BrandingOptions,
 	}, nil
 }
 
diff --git a/authenticate/handlers/userinfo.go b/authenticate/handlers/userinfo.go
index 99d227076..015512afe 100644
--- a/authenticate/handlers/userinfo.go
+++ b/authenticate/handlers/userinfo.go
@@ -26,11 +26,13 @@ type UserInfoData struct {
 	WebAuthnCreationOptions *webauthn.PublicKeyCredentialCreationOptions
 	WebAuthnRequestOptions  *webauthn.PublicKeyCredentialRequestOptions
 	WebAuthnURL             string
+
+	BrandingOptions httputil.BrandingOptions
 }
 
 // ToJSON converts the data into a JSON map.
-func (data UserInfoData) ToJSON() map[string]interface{} {
-	m := map[string]interface{}{}
+func (data UserInfoData) ToJSON() map[string]any {
+	m := map[string]any{}
 	m["csrfToken"] = data.CSRFToken
 	var directoryGroups []json.RawMessage
 	for _, directoryGroup := range data.DirectoryGroups {
@@ -52,6 +54,7 @@ func (data UserInfoData) ToJSON() map[string]interface{} {
 	m["webAuthnCreationOptions"] = data.WebAuthnCreationOptions
 	m["webAuthnRequestOptions"] = data.WebAuthnRequestOptions
 	m["webAuthnUrl"] = data.WebAuthnURL
+	httputil.AddBrandingOptionsToMap(m, data.BrandingOptions)
 	return m
 }
 
diff --git a/authorize/check_response.go b/authorize/check_response.go
index 233dfc7b7..e3d79964f 100644
--- a/authorize/check_response.go
+++ b/authorize/check_response.go
@@ -107,10 +107,11 @@ func (a *Authorize) deniedResponse(
 
 		// run the request through our go error handler
 		httpErr := httputil.HTTPError{
-			Status:    int(code),
-			Err:       errors.New(reason),
-			DebugURL:  debugEndpoint,
-			RequestID: requestid.FromContext(ctx),
+			Status:          int(code),
+			Err:             errors.New(reason),
+			DebugURL:        debugEndpoint,
+			RequestID:       requestid.FromContext(ctx),
+			BrandingOptions: a.currentOptions.Load().BrandingOptions,
 		}
 		httpErr.ErrorResponse(ctx, w, r)
 
diff --git a/config/options.go b/config/options.go
index 76f268ca2..eca55425e 100644
--- a/config/options.go
+++ b/config/options.go
@@ -26,6 +26,7 @@ import (
 	"github.com/pomerium/pomerium/internal/directory/okta"
 	"github.com/pomerium/pomerium/internal/directory/onelogin"
 	"github.com/pomerium/pomerium/internal/hashutil"
+	"github.com/pomerium/pomerium/internal/httputil"
 	"github.com/pomerium/pomerium/internal/identity/oauth"
 	"github.com/pomerium/pomerium/internal/log"
 	"github.com/pomerium/pomerium/internal/sets"
@@ -298,6 +299,8 @@ type Options struct {
 	CodecType CodecType `mapstructure:"codec_type" yaml:"codec_type"`
 
 	AuditKey *PublicKeyEncryptionKeyOptions `mapstructure:"audit_key"`
+
+	BrandingOptions httputil.BrandingOptions
 }
 
 type certificateFilePair struct {
@@ -1544,6 +1547,7 @@ func (o *Options) ApplySettings(ctx context.Context, settings *config.Settings)
 	if settings.ClientCrlFile != nil {
 		o.ClientCRLFile = settings.GetClientCrlFile()
 	}
+	o.BrandingOptions = settings
 }
 
 func dataDir() string {
diff --git a/internal/httputil/branding.go b/internal/httputil/branding.go
new file mode 100644
index 000000000..f89b50311
--- /dev/null
+++ b/internal/httputil/branding.go
@@ -0,0 +1,35 @@
+package httputil
+
+// The BrandingOptions customize the user info and error pages.
+type BrandingOptions interface {
+	GetPrimaryColor() string
+	GetSecondaryColor() string
+	GetDarkmodePrimaryColor() string
+	GetDarkmodeSecondaryColor() string
+	GetLogoUrl() string
+	GetFaviconUrl() string
+	GetErrorMessageFirstParagraph() string
+}
+
+// AddBrandingOptionsToMap adds the branding options to the map.
+func AddBrandingOptionsToMap(dst map[string]any, brandingOptions BrandingOptions) {
+	if brandingOptions == nil {
+		return
+	}
+
+	if brandingOptions.GetPrimaryColor() != "" {
+		dst["primaryColor"] = brandingOptions.GetPrimaryColor()
+	}
+	if brandingOptions.GetSecondaryColor() != "" {
+		dst["secondaryColor"] = brandingOptions.GetSecondaryColor()
+	}
+	if brandingOptions.GetLogoUrl() != "" {
+		dst["logoUrl"] = brandingOptions.GetLogoUrl()
+	}
+	if brandingOptions.GetFaviconUrl() != "" {
+		dst["faviconUrl"] = brandingOptions.GetFaviconUrl()
+	}
+	if brandingOptions.GetErrorMessageFirstParagraph() != "" {
+		dst["errorMessageFirstParagraph"] = brandingOptions.GetErrorMessageFirstParagraph()
+	}
+}
diff --git a/internal/httputil/errors.go b/internal/httputil/errors.go
index 2dea9e34b..6ad70099b 100644
--- a/internal/httputil/errors.go
+++ b/internal/httputil/errors.go
@@ -20,6 +20,8 @@ type HTTPError struct {
 	DebugURL *url.URL
 	// The request ID.
 	RequestID string
+
+	BrandingOptions BrandingOptions
 }
 
 // NewError returns an error that contains a HTTP status and error.
@@ -73,7 +75,7 @@ func (e *HTTPError) ErrorResponse(ctx context.Context, w http.ResponseWriter, r
 		return
 	}
 
-	m := map[string]interface{}{
+	m := map[string]any{
 		"canDebug":               response.CanDebug,
 		"error":                  response.Error,
 		"requestId":              response.RequestID,
@@ -84,6 +86,7 @@ func (e *HTTPError) ErrorResponse(ctx context.Context, w http.ResponseWriter, r
 	if response.DebugURL != nil {
 		m["debugUrl"] = response.DebugURL.String()
 	}
+	AddBrandingOptionsToMap(m, e.BrandingOptions)
 
 	w.Header().Set("Content-Type", "text/html; charset=UTF-8")
 	w.WriteHeader(response.Status)
diff --git a/pkg/grpc/config/config.pb.go b/pkg/grpc/config/config.pb.go
index 9d7c6377f..d64ad11f1 100644
--- a/pkg/grpc/config/config.pb.go
+++ b/pkg/grpc/config/config.pb.go
@@ -991,6 +991,13 @@ type Settings struct {
 	ProgrammaticRedirectDomainWhitelist               []string                             `protobuf:"bytes,68,rep,name=programmatic_redirect_domain_whitelist,json=programmaticRedirectDomainWhitelist,proto3" json:"programmatic_redirect_domain_whitelist,omitempty"`
 	AuditKey                                          *crypt.PublicKeyEncryptionKey        `protobuf:"bytes,72,opt,name=audit_key,json=auditKey,proto3,oneof" json:"audit_key,omitempty"`
 	CodecType                                         *v31.HttpConnectionManager_CodecType `protobuf:"varint,73,opt,name=codec_type,json=codecType,proto3,enum=envoy.extensions.filters.network.http_connection_manager.v3.HttpConnectionManager_CodecType,oneof" json:"codec_type,omitempty"`
+	PrimaryColor                                      *string                              `protobuf:"bytes,85,opt,name=primary_color,json=primaryColor,proto3,oneof" json:"primary_color,omitempty"`
+	SecondaryColor                                    *string                              `protobuf:"bytes,86,opt,name=secondary_color,json=secondaryColor,proto3,oneof" json:"secondary_color,omitempty"`
+	DarkmodePrimaryColor                              *string                              `protobuf:"bytes,87,opt,name=darkmode_primary_color,json=darkmodePrimaryColor,proto3,oneof" json:"darkmode_primary_color,omitempty"`
+	DarkmodeSecondaryColor                            *string                              `protobuf:"bytes,88,opt,name=darkmode_secondary_color,json=darkmodeSecondaryColor,proto3,oneof" json:"darkmode_secondary_color,omitempty"`
+	LogoUrl                                           *string                              `protobuf:"bytes,89,opt,name=logo_url,json=logoUrl,proto3,oneof" json:"logo_url,omitempty"`
+	FaviconUrl                                        *string                              `protobuf:"bytes,90,opt,name=favicon_url,json=faviconUrl,proto3,oneof" json:"favicon_url,omitempty"`
+	ErrorMessageFirstParagraph                        *string                              `protobuf:"bytes,91,opt,name=error_message_first_paragraph,json=errorMessageFirstParagraph,proto3,oneof" json:"error_message_first_paragraph,omitempty"`
 }
 
 func (x *Settings) Reset() {
@@ -1557,6 +1564,55 @@ func (x *Settings) GetCodecType() v31.HttpConnectionManager_CodecType {
 	return v31.HttpConnectionManager_CodecType(0)
 }
 
+func (x *Settings) GetPrimaryColor() string {
+	if x != nil && x.PrimaryColor != nil {
+		return *x.PrimaryColor
+	}
+	return ""
+}
+
+func (x *Settings) GetSecondaryColor() string {
+	if x != nil && x.SecondaryColor != nil {
+		return *x.SecondaryColor
+	}
+	return ""
+}
+
+func (x *Settings) GetDarkmodePrimaryColor() string {
+	if x != nil && x.DarkmodePrimaryColor != nil {
+		return *x.DarkmodePrimaryColor
+	}
+	return ""
+}
+
+func (x *Settings) GetDarkmodeSecondaryColor() string {
+	if x != nil && x.DarkmodeSecondaryColor != nil {
+		return *x.DarkmodeSecondaryColor
+	}
+	return ""
+}
+
+func (x *Settings) GetLogoUrl() string {
+	if x != nil && x.LogoUrl != nil {
+		return *x.LogoUrl
+	}
+	return ""
+}
+
+func (x *Settings) GetFaviconUrl() string {
+	if x != nil && x.FaviconUrl != nil {
+		return *x.FaviconUrl
+	}
+	return ""
+}
+
+func (x *Settings) GetErrorMessageFirstParagraph() string {
+	if x != nil && x.ErrorMessageFirstParagraph != nil {
+		return *x.ErrorMessageFirstParagraph
+	}
+	return ""
+}
+
 type Settings_Certificate struct {
 	state         protoimpl.MessageState
 	sizeCache     protoimpl.SizeCache
@@ -1926,7 +1982,7 @@ var file_config_proto_rawDesc = []byte{
 	0x79, 0x12, 0x30, 0x0a, 0x05, 0x76, 0x61, 0x6c, 0x75, 0x65, 0x18, 0x02, 0x20, 0x01, 0x28, 0x0b,
 	0x32, 0x1a, 0x2e, 0x67, 0x6f, 0x6f, 0x67, 0x6c, 0x65, 0x2e, 0x70, 0x72, 0x6f, 0x74, 0x6f, 0x62,
 	0x75, 0x66, 0x2e, 0x4c, 0x69, 0x73, 0x74, 0x56, 0x61, 0x6c, 0x75, 0x65, 0x52, 0x05, 0x76, 0x61,
-	0x6c, 0x75, 0x65, 0x3a, 0x02, 0x38, 0x01, 0x22, 0xfa, 0x30, 0x0a, 0x08, 0x53, 0x65, 0x74, 0x74,
+	0x6c, 0x75, 0x65, 0x3a, 0x02, 0x38, 0x01, 0x22, 0xf7, 0x34, 0x0a, 0x08, 0x53, 0x65, 0x74, 0x74,
 	0x69, 0x6e, 0x67, 0x73, 0x12, 0x2c, 0x0a, 0x0f, 0x69, 0x6e, 0x73, 0x74, 0x61, 0x6c, 0x6c, 0x61,
 	0x74, 0x69, 0x6f, 0x6e, 0x5f, 0x69, 0x64, 0x18, 0x47, 0x20, 0x01, 0x28, 0x09, 0x48, 0x00, 0x52,
 	0x0e, 0x69, 0x6e, 0x73, 0x74, 0x61, 0x6c, 0x6c, 0x61, 0x74, 0x69, 0x6f, 0x6e, 0x49, 0x64, 0x88,
@@ -2200,7 +2256,29 @@ var file_config_proto_rawDesc = []byte{
 	0x69, 0x6f, 0x6e, 0x5f, 0x6d, 0x61, 0x6e, 0x61, 0x67, 0x65, 0x72, 0x2e, 0x76, 0x33, 0x2e, 0x48,
 	0x74, 0x74, 0x70, 0x43, 0x6f, 0x6e, 0x6e, 0x65, 0x63, 0x74, 0x69, 0x6f, 0x6e, 0x4d, 0x61, 0x6e,
 	0x61, 0x67, 0x65, 0x72, 0x2e, 0x43, 0x6f, 0x64, 0x65, 0x63, 0x54, 0x79, 0x70, 0x65, 0x48, 0x43,
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+	0x52, 0x09, 0x63, 0x6f, 0x64, 0x65, 0x63, 0x54, 0x79, 0x70, 0x65, 0x88, 0x01, 0x01, 0x12, 0x28,
+	0x0a, 0x0d, 0x70, 0x72, 0x69, 0x6d, 0x61, 0x72, 0x79, 0x5f, 0x63, 0x6f, 0x6c, 0x6f, 0x72, 0x18,
+	0x55, 0x20, 0x01, 0x28, 0x09, 0x48, 0x44, 0x52, 0x0c, 0x70, 0x72, 0x69, 0x6d, 0x61, 0x72, 0x79,
+	0x43, 0x6f, 0x6c, 0x6f, 0x72, 0x88, 0x01, 0x01, 0x12, 0x2c, 0x0a, 0x0f, 0x73, 0x65, 0x63, 0x6f,
+	0x6e, 0x64, 0x61, 0x72, 0x79, 0x5f, 0x63, 0x6f, 0x6c, 0x6f, 0x72, 0x18, 0x56, 0x20, 0x01, 0x28,
+	0x09, 0x48, 0x45, 0x52, 0x0e, 0x73, 0x65, 0x63, 0x6f, 0x6e, 0x64, 0x61, 0x72, 0x79, 0x43, 0x6f,
+	0x6c, 0x6f, 0x72, 0x88, 0x01, 0x01, 0x12, 0x39, 0x0a, 0x16, 0x64, 0x61, 0x72, 0x6b, 0x6d, 0x6f,
+	0x64, 0x65, 0x5f, 0x70, 0x72, 0x69, 0x6d, 0x61, 0x72, 0x79, 0x5f, 0x63, 0x6f, 0x6c, 0x6f, 0x72,
+	0x18, 0x57, 0x20, 0x01, 0x28, 0x09, 0x48, 0x46, 0x52, 0x14, 0x64, 0x61, 0x72, 0x6b, 0x6d, 0x6f,
+	0x64, 0x65, 0x50, 0x72, 0x69, 0x6d, 0x61, 0x72, 0x79, 0x43, 0x6f, 0x6c, 0x6f, 0x72, 0x88, 0x01,
+	0x01, 0x12, 0x3d, 0x0a, 0x18, 0x64, 0x61, 0x72, 0x6b, 0x6d, 0x6f, 0x64, 0x65, 0x5f, 0x73, 0x65,
+	0x63, 0x6f, 0x6e, 0x64, 0x61, 0x72, 0x79, 0x5f, 0x63, 0x6f, 0x6c, 0x6f, 0x72, 0x18, 0x58, 0x20,
+	0x01, 0x28, 0x09, 0x48, 0x47, 0x52, 0x16, 0x64, 0x61, 0x72, 0x6b, 0x6d, 0x6f, 0x64, 0x65, 0x53,
+	0x65, 0x63, 0x6f, 0x6e, 0x64, 0x61, 0x72, 0x79, 0x43, 0x6f, 0x6c, 0x6f, 0x72, 0x88, 0x01, 0x01,
+	0x12, 0x1e, 0x0a, 0x08, 0x6c, 0x6f, 0x67, 0x6f, 0x5f, 0x75, 0x72, 0x6c, 0x18, 0x59, 0x20, 0x01,
+	0x28, 0x09, 0x48, 0x48, 0x52, 0x07, 0x6c, 0x6f, 0x67, 0x6f, 0x55, 0x72, 0x6c, 0x88, 0x01, 0x01,
+	0x12, 0x24, 0x0a, 0x0b, 0x66, 0x61, 0x76, 0x69, 0x63, 0x6f, 0x6e, 0x5f, 0x75, 0x72, 0x6c, 0x18,
+	0x5a, 0x20, 0x01, 0x28, 0x09, 0x48, 0x49, 0x52, 0x0a, 0x66, 0x61, 0x76, 0x69, 0x63, 0x6f, 0x6e,
+	0x55, 0x72, 0x6c, 0x88, 0x01, 0x01, 0x12, 0x46, 0x0a, 0x1d, 0x65, 0x72, 0x72, 0x6f, 0x72, 0x5f,
+	0x6d, 0x65, 0x73, 0x73, 0x61, 0x67, 0x65, 0x5f, 0x66, 0x69, 0x72, 0x73, 0x74, 0x5f, 0x70, 0x61,
+	0x72, 0x61, 0x67, 0x72, 0x61, 0x70, 0x68, 0x18, 0x5b, 0x20, 0x01, 0x28, 0x09, 0x48, 0x4a, 0x52,
+	0x1a, 0x65, 0x72, 0x72, 0x6f, 0x72, 0x4d, 0x65, 0x73, 0x73, 0x61, 0x67, 0x65, 0x46, 0x69, 0x72,
+	0x73, 0x74, 0x50, 0x61, 0x72, 0x61, 0x67, 0x72, 0x61, 0x70, 0x68, 0x88, 0x01, 0x01, 0x1a, 0x81,
 	0x01, 0x0a, 0x0b, 0x43, 0x65, 0x72, 0x74, 0x69, 0x66, 0x69, 0x63, 0x61, 0x74, 0x65, 0x12, 0x1b,
 	0x0a, 0x09, 0x63, 0x65, 0x72, 0x74, 0x5f, 0x66, 0x69, 0x6c, 0x65, 0x18, 0x01, 0x20, 0x01, 0x28,
 	0x09, 0x52, 0x08, 0x63, 0x65, 0x72, 0x74, 0x46, 0x69, 0x6c, 0x65, 0x12, 0x19, 0x0a, 0x08, 0x6b,
@@ -2318,10 +2396,20 @@ var file_config_proto_rawDesc = []byte{
 	0x0a, 0x15, 0x5f, 0x78, 0x66, 0x66, 0x5f, 0x6e, 0x75, 0x6d, 0x5f, 0x74, 0x72, 0x75, 0x73, 0x74,
 	0x65, 0x64, 0x5f, 0x68, 0x6f, 0x70, 0x73, 0x42, 0x0c, 0x0a, 0x0a, 0x5f, 0x61, 0x75, 0x64, 0x69,
 	0x74, 0x5f, 0x6b, 0x65, 0x79, 0x42, 0x0d, 0x0a, 0x0b, 0x5f, 0x63, 0x6f, 0x64, 0x65, 0x63, 0x5f,
-	0x74, 0x79, 0x70, 0x65, 0x42, 0x2e, 0x5a, 0x2c, 0x67, 0x69, 0x74, 0x68, 0x75, 0x62, 0x2e, 0x63,
-	0x6f, 0x6d, 0x2f, 0x70, 0x6f, 0x6d, 0x65, 0x72, 0x69, 0x75, 0x6d, 0x2f, 0x70, 0x6f, 0x6d, 0x65,
-	0x72, 0x69, 0x75, 0x6d, 0x2f, 0x70, 0x6b, 0x67, 0x2f, 0x67, 0x72, 0x70, 0x63, 0x2f, 0x63, 0x6f,
-	0x6e, 0x66, 0x69, 0x67, 0x62, 0x06, 0x70, 0x72, 0x6f, 0x74, 0x6f, 0x33,
+	0x74, 0x79, 0x70, 0x65, 0x42, 0x10, 0x0a, 0x0e, 0x5f, 0x70, 0x72, 0x69, 0x6d, 0x61, 0x72, 0x79,
+	0x5f, 0x63, 0x6f, 0x6c, 0x6f, 0x72, 0x42, 0x12, 0x0a, 0x10, 0x5f, 0x73, 0x65, 0x63, 0x6f, 0x6e,
+	0x64, 0x61, 0x72, 0x79, 0x5f, 0x63, 0x6f, 0x6c, 0x6f, 0x72, 0x42, 0x19, 0x0a, 0x17, 0x5f, 0x64,
+	0x61, 0x72, 0x6b, 0x6d, 0x6f, 0x64, 0x65, 0x5f, 0x70, 0x72, 0x69, 0x6d, 0x61, 0x72, 0x79, 0x5f,
+	0x63, 0x6f, 0x6c, 0x6f, 0x72, 0x42, 0x1b, 0x0a, 0x19, 0x5f, 0x64, 0x61, 0x72, 0x6b, 0x6d, 0x6f,
+	0x64, 0x65, 0x5f, 0x73, 0x65, 0x63, 0x6f, 0x6e, 0x64, 0x61, 0x72, 0x79, 0x5f, 0x63, 0x6f, 0x6c,
+	0x6f, 0x72, 0x42, 0x0b, 0x0a, 0x09, 0x5f, 0x6c, 0x6f, 0x67, 0x6f, 0x5f, 0x75, 0x72, 0x6c, 0x42,
+	0x0e, 0x0a, 0x0c, 0x5f, 0x66, 0x61, 0x76, 0x69, 0x63, 0x6f, 0x6e, 0x5f, 0x75, 0x72, 0x6c, 0x42,
+	0x20, 0x0a, 0x1e, 0x5f, 0x65, 0x72, 0x72, 0x6f, 0x72, 0x5f, 0x6d, 0x65, 0x73, 0x73, 0x61, 0x67,
+	0x65, 0x5f, 0x66, 0x69, 0x72, 0x73, 0x74, 0x5f, 0x70, 0x61, 0x72, 0x61, 0x67, 0x72, 0x61, 0x70,
+	0x68, 0x42, 0x2e, 0x5a, 0x2c, 0x67, 0x69, 0x74, 0x68, 0x75, 0x62, 0x2e, 0x63, 0x6f, 0x6d, 0x2f,
+	0x70, 0x6f, 0x6d, 0x65, 0x72, 0x69, 0x75, 0x6d, 0x2f, 0x70, 0x6f, 0x6d, 0x65, 0x72, 0x69, 0x75,
+	0x6d, 0x2f, 0x70, 0x6b, 0x67, 0x2f, 0x67, 0x72, 0x70, 0x63, 0x2f, 0x63, 0x6f, 0x6e, 0x66, 0x69,
+	0x67, 0x62, 0x06, 0x70, 0x72, 0x6f, 0x74, 0x6f, 0x33,
 }
 
 var (
diff --git a/pkg/grpc/config/config.proto b/pkg/grpc/config/config.proto
index 9765d6203..d0ff58fbc 100644
--- a/pkg/grpc/config/config.proto
+++ b/pkg/grpc/config/config.proto
@@ -216,4 +216,11 @@ message Settings {
   optional pomerium.crypt.PublicKeyEncryptionKey audit_key = 72;
   optional envoy.extensions.filters.network.http_connection_manager.v3
       .HttpConnectionManager.CodecType codec_type = 73;
+  optional string primary_color = 85;
+  optional string secondary_color = 86;
+  optional string darkmode_primary_color = 87;
+  optional string darkmode_secondary_color = 88;
+  optional string logo_url = 89;
+  optional string favicon_url = 90;
+  optional string error_message_first_paragraph = 91;
 }