diff --git a/v1/website/data/users.js b/v1/website/data/users.js
index 5fee8e25a0..a95a1fa7da 100644
--- a/v1/website/data/users.js
+++ b/v1/website/data/users.js
@@ -42,13 +42,6 @@ module.exports = [
     fbOpenSource: false,
     pinned: false,
   },
-  {
-    caption: 'BlueWhale',
-    image: '/img/users/BlueWhale.png',
-    infoLink: 'https://facebookresearch.github.io/BlueWhale/',
-    fbOpenSource: true,
-    pinned: true,
-  },
   {
     caption: 'Bowler',
     image: '/img/users/bowler.svg',
@@ -225,6 +218,13 @@ module.exports = [
     fbOpenSource: false,
     pinned: true,
   },
+  {
+    caption: 'Profilo',
+    image: '/img/users/profilo.png',
+    infoLink: 'https://facebookincubator.github.io/profilo/',
+    fbOpenSource: true,
+    pinned: true,
+  },
   {
     caption: 'Pyre',
     image: '/img/users/pyre.svg',
diff --git a/v1/website/static/img/users/BlueWhale.png b/v1/website/static/img/users/BlueWhale.png
deleted file mode 100644
index 598b7b1ed9..0000000000
Binary files a/v1/website/static/img/users/BlueWhale.png and /dev/null differ
diff --git a/v1/website/static/img/users/profilo.png b/v1/website/static/img/users/profilo.png
new file mode 100644
index 0000000000..4d93294d7c
Binary files /dev/null and b/v1/website/static/img/users/profilo.png differ